UTM Link Builder

Quickly generate UTM tracking URLs for your marketing campaigns and social media.

The full webpage URL (must include https://).

Generated URL

Fill out the required fields to populate your tracked URL.

What are UTM Parameters?

Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media.

By using our UTM Link Builder, you can automatically append these parameters to your destination URLs cleanly and securely. This allows analytics platforms (like Google Analytics) to precisely track where your traffic came from, how it got there, and which specific campaign drove the converting click.

The 5 Core UTM Parameters

  • utm_source: The referrer (e.g., google, newsletter, facebook).
  • utm_medium: The marketing medium (e.g., cpc, banner, email).
  • utm_campaign: The specific product promotion or strategic campaign name.
  • utm_term: Used specifically to identify the paid keywords that drove the click in Search ads.
  • utm_content: Used for A/B testing and content-targeted ads to differentiate links that point to the exact same URL.